Why Not You? Making Money, Shifting Mindset & Building a Business with Denise Duffield-Thomas
In this special episode of The She is Courageous Podcast, I sit down with Denise Duffield-Thomas, bestselling author, money mentor, and founder of Money Bootcamp, for a wide-ranging conversation about what it really takes to create a life and business of financial ease, clarity, and alignment.
Denise shares her personal and practical journey, from growing up with money scarcity in a small Australian town to building a multimillion-dollar business that supports thousands of women worldwide. Together, Denise & I explore why money mindset is such a persistent challenge for women, how to navigate guilt and boundaries in business, and what it means to choose courage over perfection.
We also spoke honestly about transitions, burnout, and why success doesn’t always mean "more" but sometimes simply means choosing differently.
Denise’s approach is refreshingly real: no fluff, no hustle, and whilst she calls herself a 'lazy introvert' what she shared was a brilliant reminder that "effortless" doesn’t mean doing nothing, it means aligning with what matters most and that means you really can make money with ease.
Whether you’re just starting your entrepreneurial journey or navigating a pivot in life or business, this episode offers inspiration, tangible mindset shifts, and an incredible does of encouragement. I genuinely feel like I just had a one to one coaching session with Denise, I hope you do too!
Key Topics Covered
- Denise’s journey from life coaching to money mentoring
- What it really means to "make money with ease
- Letting go of people-pleasing and perfection
- Why so many women struggle with pricing and boundaries
- How to navigate unsupportive energy from friends and family
- The courage to pivot, even when you're successful
- Reframing guilt and redefining what wealth can look like
Denises Best Quotes
“I serve, I deserve.” – Denise Duffield-Thomas
“Why not me?” – the question Denise credits with shifting everything
You can make money and make mistakes.” – a reframe every entrepreneur needs to hear
You don’t have to achieve the dreams of your whole life right now.” – on timing, pressure, and permission
Denise has helps thousands of entrepreneurs transform their money mindset but in this episode we went deeper than just money mindset, heres the gold
00:00 – Introduction and Shelley’s pinch-me moment
03:15 – Denise’s early money story and the influence of the women who raised her
09:25 – The evolution of Denise’s business and how she found her niche
15:40 – Money mindset myths and the guilt women often carry
23:10 – Pricing, permission and saying no with confidence
27:20 – Navigating people with conflicting money beliefs
33:00 – Creating proof and finding the right community
36:45 – “Make money with ease” – what Denise really means by that
45:30 – Shifting from hustle to balance – Denise’s personal transition
52:00 – Identity beyond business and letting go of dreams that no longer fit
59:20 – The power of “Why not me?” and courageous decisions
1:03:00 – Final reflections and a powerful affirmation to take with you
Connect with Denise Duffield-Thomas:
Website: denisedt.com
Instagram: @denisedt
Books: Lucky Bitch, Get Rich, Lucky Bitch, Chill and Prosper
Check Out Denise's Money Bootcamp here
Watch the episode on YouTube here
